Our Story
Max, Ewan & Beth
Botanical Embers Collective LLC was founded by three longtime friends Max, Ewan & Beth, who have stayed close across time zones, careers and coasts. Though originally from different corners of the world, they now call the US home and are united by a shared belief; nature offers powerful support for the daily challenges we all face.
Max and Ewan, both from the UK, grew up rolling their cigarettes but gradually turned to herbs as a way to step back from tobacco. Beth, raised on both coasts of the U.S., had already quit smoking when Max, whose enthusiasm for herbal living has been a lifelong practice, introduced her to herbal blends. She found something deeper in the ritual. “It helps with the everyday pressures,” she says. “Herbs give me clarity when my mind is scattered, calm when I feel anxious, and the kind of deep rest I had forgotten was possible”.
